January 28 is Customer Appreciation Day for Dairy Queen in West Bend and Brookfield, WI! Stop in any time and recieve 50% off your total purchase!! This includes all menu items, boxed take home treats and ready to take cake. Unfortumately, special order cakes are not included. If you can't get to these Dairy Queen locations this weekend, check local spot to see if they have Customer Appreciation Day. I'm thinking of stopping in in West Bend because I know that Saukville will not be having theirs on Friday March 2.